I worked closely with their team to revamp the platform’s UI, ensuring a more intuitive and frictionless experience that enhances usability and boosts user acquisition. To solidify these improvements, I led a workshop focused on best practices in UI/UX, equipping their team with the tools to maintain a seamless digital experience.

Beyond interface optimization, I introduced strategic branding elements to reinforce their market positioning. The tagline I developed, "Find the perfect sound. Or generate it.", encapsulates their unique advantage—offering both discovery and creation of sound effects through AI, setting them apart from costly, restrictive competitors.

What excites me most about InfinitySFX is their commitment to empowering creators with AI, making high-quality sound design more accessible, efficient, and tailored to any project.

By refining their platform’s usability and branding, we strengthened their positioning as a game-changing solution for editors and motion designers looking for a faster, smarter way to integrate sound into their work.